Joining an international exhibition always feels exciting. At the same time, however, it also brings real challenges. For CV. Hortindo Agrokencana Farm, participating in FOODEX Japan 2026 was not just about showing products. Instead, it was about opening doors to the global market.
FOODEX Japan is one of the largest food and beverage exhibitions in Asia. Each year, thousands of buyers come to explore new products, ideas, and partnerships. Therefore, every exhibitor needs a strong way to stand out.
Expanding International Market Reach
One of the main goals of joining FOODEX Japan 2026 was simple: expand into international markets.
Indonesia participated through the Indonesian Pavilion, supported by KBRI Tokyo and the Ministry of Trade. This pavilion brought together selected Indonesian brands with export-ready products.
For Hortindo, this created a valuable opportunity. Instead of waiting for buyers to discover them online, they could introduce their products directly.
And sometimes, face-to-face interaction makes all the difference.
Meeting Buyers Face-to-Face
At FOODEX Japan 2026, Hortindo did more than display products. The team actively engaged with visitors.
They met buyers from different countries and backgrounds. Some were distributors, while others were from food service industries.
These conversations felt natural. Buyers asked about:
- Product quality
- Supply consistency
- Processing methods
Because the team understood their products well, they answered clearly and confidently.
As a result, trust started to build quickly.
Attracting Attention with Product Tastings
Let’s be honest. Food exhibitions are not just about looking. They are about tasting.
Hortindo used this to their advantage at FOODEX Japan 2026. They prepared product samples that immediately caught attention.
Some of the most popular tastings included:
- Daigaku Imo (Japanese-style caramelized sweet potato)
- Imo Kenpi (crispy sweet potato sticks)
The sweet aroma alone brought visitors closer to the booth.
Once they tasted the products, many buyers became curious. Conversations started naturally, and interest grew quickly.
Highlight Product: Beniazuma Sweet Potato & Pumpkin
At FOODEX Japan 2026, Hortindo focused on value-added products. The main highlight was processed sweet potato, especially the Beniazuma variety.
Beniazuma is well known for:
- Naturally sweet flavor
- Smooth and soft texture
- Bright yellow color
- Stable quality after processing
Hortindo presented these in several forms:
- Frozen sweet potato
- Steamed sweet potato
- Mashed sweet potato
In addition, they also introduced processed pumpkin products. These products offered variety and showed flexibility in product development.
If you want to explore similar product standards, you can check:
👉 Katalog Ubi Jalar: https://hagkenfarm.com/sweet-potato/
Why Frozen Products Matter in Global Markets
During FOODEX Japan 2026, one trend stood out clearly. Buyers prefer products that are practical and efficient.
Frozen products meet this demand.
They offer:
- Longer shelf life
- Consistent quality
- Easy preparation
Because of this, Hortindo also highlighted other frozen categories such as:
👉 Frozen Vegetables Catalogue: https://hagkenfarm.com/vegetables/
👉 Frozen Fruits Catalogue: https://hagkenfarm.com/fruit/
These products help buyers see a complete solution, not just a single item.
Building a Strong Product Ecosystem
Hortindo did not focus on one product alone. Instead, they showed how their products fit into a bigger system.
For example, sweet potato products can pair well with other ingredients. This creates more opportunities for food businesses.
To support this idea, you can also explore:
👉 Frozen Cassava Catalogue: https://hagkenfarm.com/cassava/
👉 Frozen Spices Catalogue: https://hagkenfarm.com/spices/
This approach helped buyers understand the full potential of Indonesian agricultural products.
The Role of Indonesian Pavilion
The Indonesian Pavilion at FOODEX Japan 2026 played an important role. In fact, it became a central point for international visitors.
It represented Indonesia as a reliable source of quality food products. With strong support from KBRI Tokyo and the Ministry of Trade, the pavilion created a solid national presence.
For visitors, it made exploration easier. As a result, they could discover multiple Indonesian brands in one place.
Meanwhile, for exhibitors like Hortindo, it helped build credibility and strengthen trust among potential buyers.
More Than Just an Exhibition
For Hortindo, FOODEX Japan 2026 was not only about selling products.
It was also about:
- Learning global market trends
- Understanding buyer expectations
- Building long-term relationships
Some discussions even opened the door to future collaborations.
And that is where real growth begins.
Stay Connected After FOODEX Japan 2026
Even after the exhibition ended, communication continued. In fact, the connections built during FOODEX Japan 2026 kept growing over time.
If you want to follow Hortindo’s journey more closely, you can visit:
👉 Instagram: https://www.instagram.com/hagkenfarm_indonesia/
Through this platform, Hortindo regularly shares product updates, including innovations in sweet potato and frozen products.
What FOODEX Japan 2026 Means Going Forward
Participating in FOODEX Japan 2026 marked a big step forward. More importantly, it opened new perspectives for future growth.
As a result, it showed that Indonesian products can compete globally. Not only as raw materials, but also as value-added products.
For example, from Beniazuma sweet potato to pumpkin-based products, everything reflected one idea:
Local products can have global value.
In the long run, this experience will help strengthen international positioning.
And sometimes, one exhibition can open many new opportunities.
FAQ: Common Questions About FOODEX Japan 2026
1. What is FOODEX Japan 2026?
FOODEX Japan 2026 is a major international food and beverage exhibition held in Japan. In general, it connects global suppliers with buyers from different countries and industries.
2. Why did Hortindo join FOODEX Japan 2026?
Hortindo joined FOODEX Japan 2026 to expand its international market reach. In addition, the company aimed to meet buyers directly and showcase Indonesian value-added products.
3. What products did Hortindo showcase?
Hortindo showcased processed sweet potato products, especially Beniazuma. Besides that, the company also introduced pumpkin products and several frozen food categories.
4. Why are frozen products popular?
Frozen products offer convenience and longer shelf life. As a result, they provide consistent quality and become highly attractive for global food businesses.
5. What makes Beniazuma sweet potato special?
Beniazuma has a naturally sweet taste and smooth texture. Moreover, it maintains stable quality after processing, making it ideal for frozen and processed products.
